NEWS FROM THE KENNELS

Slush Puppie

The Coca-Cola Company has selected Slush Puppie Ltd – Europe’s Frozen Drink Expert’s – to partner with on the roll-out of Fanta® Frozen across several European countries.

The Coca-Cola Company will roll-out the global brand Fanta®, in a frozen carbonated format in Belgium, The Netherlands, France, Sweden, and Denmark initially, with the support of European Frozen Drinks Experts Slush Puppie Ltd. Further countries will follow in a later stage.

Fanta® sits among the biggest beverage brands in the world and Fanta® Frozen brings a world leading brand to the fast growing frozen beverage category. The Fanta Frozen Brand is already a huge success in North America and Australia and it is especially suited to the European Leisure Category environment.

Slush Puppie Ltd will be responsible for all aspects of Fanta® Frozen, from the European launch all the way through to manufacturing products under license for The Coca-Cola Company to full supply chain and equipment installations. The expertise of Slush Puppie Ltd within the frozen drinks category has enabled Slush Puppie Ltd to develop a key partnership with The Coca-Cola Company to bring Fanta® Frozen to the fast growing European Frozen Drinks Category.

Julian Reid, Director European Operations, Slush Puppie Ltd says ‘Slush Puppie Ltd have been delivering Frozen Beverages to the soft drinks category for over 40 years now and offer an array of brands to suit different retailer requirements. Our expertise in this unique beverage category is world renowned; having been selected to develop and support the launch of such a huge brand as Fanta® Frozen and to be working closely with The Coca-Cola Company reflects the talent & knowledge within our business. It has been a pleasure to lead this project over the last 18 months and to get to this stage. We are now looking forward to delivering the Fanta® Frozen rollout across selected European countries working with our many fantastic customers and the many new ones that will be attracted to this brand.’

Corinne Thibaut, International Director Cinema and Leisure, The Coca-Cola Company says ‘Fanta® is a huge brand for The Coca-Cola Company, and due the success of its Frozen iterations in North America and Australia it made sense for us to drive the brand in this format in Europe, and reach new audiences with the Fanta® brand. Slush Puppie Ltd is a great partner to launch this product as they have the expertise and knowledge to bring the product to market and maintain it within the market place, and to offer a new category to our Cinema and Leisure customers.’